Danger Jones launched our hair color brand in April 2023. Within a year we were distributed in 27 countries with the most elite distributors in the world. Danger Jones was founded by David and Alexis Thurston. They’ve assembled a creative team around them full of missionaries, not mercenaries. What mission are they on? To prove there is a better way for a brand to behave in the beauty industry and a better way for a brand to work with the artist community. The majority of their team have spent the majority of our lives working inside of a hair salon.